Startup, Rebrand, and Pivot

We are specialists in the technical execution of startups and the rebranding of existing companies.


The biggest challenge in an unfunded SaaS startup – is often that there are basically 3 roles, but one of the roles has to do all the work before the others can get started, and that person therefore feels he is doing it all without the others participates in some work, and he therefore drives mad at it.

The 3 roles – translated into Danish:

  • CEO = the salesperson
  • CMO = marketing manager and sparring partner
  • CTO = the developer

We have seen it time and time again – the energetic sales type and fresh marketing managers switch from one developer to another as time goes on and they are overtaken by those running a professional startup.

If you want to create a successful startup, you ensure that you have enough investor money on board to make all the beginners’ mistakes yourself or choose to collaborate with a professional tech team that does it right from the start.


Rebrand or Pivot

We call it rebranding when we help an existing company that may be making money but has not been able to achieve its full potential. It is not that different from implementing a startup and in many cases, the business’s technical system must also be renewed, and then there is no difference. If we also go in and change the entire business model, then it is called a Pivot.

When we rebrand an existing business, the business is, therefore, most often restarted according to the same model as a startup, naturally according to a model where we can maintain or increase current revenue, while at the same time creating the opportunity to scale revenue.


Experience makes the difference

It’s the same mistakes we see time and time again, and with 25 years of entrepreneurial experience and carrying out several startups and rebrandings, we’ve seen it all. We know exactly what works and what doesn’t, and we have put everything that works into a system.

That is why we, as something unique, can deliver startup services according to a model where we know exactly how long it takes to develop your system and what is most important to do first! See what you get with a Tikweb Startup Tech Team.

Startup, Rebrand and Pivot


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